Initio Parfums Privés

Initio Parfums Privés is a luxury niche perfume brand known for its unique approach to fragrance creation, combining scientific principles with artistic expression and emotional impact.

Founded in 2015, Initio quickly gained popularity among niche perfume lovers thanks to its unique style of formulations and the use of high-quality ingredients. The brand’s philosophy is based on the belief that scents have a magical power over human feelings and behavior, and therefore Initio creates fragrances that can influence our emotional state and even increase personal charisma.

Initio’s collections include various lines, each with its own characteristic direction and inspiration. The most popular lines are “Magnetic Blend,” which focuses on the power of pheromones and elements of attraction, and “The Absolutes,” which offer intense and memorable aromas. Each fragrance is carefully crafted to be long-lasting and deeply impactful to the wearer, often with rich and sensual notes that evoke strong emotions. Initio stands out with an exclusive, even mystical approach and often attracts those looking for something more than traditional perfumery.

Initio packaging is a model of minimalism and elegance, radiating a classic yet contemporary style that underlines the prestige and status of the brand. The brand has gained popularity for its ability to offer fragrances that not only smell good, but also create a unique experience and personal transformation.